On May 18, 2026, ALLU Philippines officially opened its newest branch at Cebu Exchange Tower in Lahug, Cebu. The launch of ALLU Cebu marks the company’s sixth store in the Philippines and its first branch outside Metro Manila. This milestone reflects ALLU’s continued growth and commitment to making its buy-out service for preloved luxury items more accessible to customers across different regions of the Philippines.
The opening of the Cebu branch was led by Ella Delos Santos, Country Business Operations Head of ALLU Philippines. With more than 15 years of experience in the luxury hospitality and premium customer service industries, Ella has played a key role in the company’s expansion strategy. Under her leadership, ALLU Cebu is set to deliver a professional, trustworthy, and customer-centric experience, upholding the standards that have contributed to ALLU’s success in multiple countries.
Cebu is one of the fastest-growing markets for lifestyle and luxury goods in the Philippines. Prior to the official opening, a one-week trial service in the city generated strong interest from local residents eager to experience ALLU’s convenient and transparent luxury resale process. This expansion represents not only business growth but also a strategic step toward bringing sustainable luxury resale practices closer to customers in regional markets, while extending the lifecycle and value of preloved luxury items.