wearepolaris Company News / Market Activation

Polaris Group Extends Its Pre-Loved Luxury Goods Reach to Mindanao Through ALLU Davao Pop-Up

Polaris Group, through Mastro Luxe Philippines Inc., extended the reach of its pre-loved luxury goods business to Mindanao through the first ALLU Philippines pop-up in Davao City.

Running from 13 to 17 October 2026, the five-day activation brought ALLU’s professional purchasing services to customers in Davao without requiring them to travel to Metro Manila or Cebu.

The initiative followed ALLU Philippines’ development of its store network in the country. It represented a targeted approach to reaching customers in a new regional market before considering longer-term opportunities.

A First Step into the Mindanao Market

Davao City provided a strategic setting for ALLU’s first activation in Mindanao.

As one of the region’s key commercial and urban centers, the city offered an opportunity to connect with customers locally while gaining a clearer understanding of demand for pre-loved luxury purchasing services.

Rather than treating the pop-up as a permanent market entry, the activation allowed the Group to assess customer interest, category demand, appointment patterns and local market potential through direct customer interaction.

Bringing the ALLU Experience Closer to Customers

The Davao pop-up gave customers the opportunity to sell selected pre-loved luxury goods, including designer handbags, watches, jewelry, diamonds, precious metals and other eligible items.

Customers received professional assessment in a private setting, supported by clear communication and a structured appraisal process.

By bringing the service directly to Davao, ALLU reduced the need for customers in Mindanao to travel to other major cities to access the brand’s purchasing services.

Learning from the Local Market

The activation was also designed to generate practical market insight.

Through customer inquiries, appointments, item categories, conversion behavior and direct feedback, Mastro Luxe Philippines gained a clearer view of how customers in Davao respond to ALLU’s service proposition.

These insights will help inform future decisions on how the Group can serve Mindanao more effectively.

Davao Pop-Up Information

  • Event: ALLU Philippines Davao Pop-Up
  • Dates: 13–17 October 2026
  • Business hours: 11:00 AM – 6:00 PM
  • Venue: 2nd Floor, The Strategy Room, Epicenter Davao, Lucita Building, P. Sobrecarey Street corner Lapu-Lapu Street, Davao City

The Davao pop-up reflects Polaris Group’s approach to regional growth: entering new markets through focused customer engagement, learning from local demand, and building future opportunities based on real market insight.

wearepolaris Company News / Store Relocation

Polaris Group Improves Customer Access in Makassar with the Relocation of ALLU Graha Pena

Polaris Group, through its Indonesian pre-loved luxury goods business, is improving customer access in Makassar with the relocation of ALLU Graha Pena to a more central and convenient location.

 

The relocated store welcomes customers from Tuesday, 1 September 2026.

 

This relocation is not a first-time opening in Makassar. ALLU has already been serving customers in the city, and the move reflects the Group’s focus on creating a better store environment for customers who wish to sell selected pre-loved luxury goods.

 

Located at Graha Pena, Kota Makassar, the relocated store offers easier access for customers visiting from key areas of the city. The new setup also provides more private dealing rooms to support a more comfortable and discreet consultation experience.

 

A More Accessible Location for Customers

The move to Graha Pena supports a smoother customer journey by placing ALLU in a central location that is easier to reach.

 

For customers, this means a more convenient visit, better privacy during consultation, and improved appointment handling during busy periods.

 

The relocated store is designed to support customers who wish to sell selected pre-loved luxury goods, including watches, designer handbags, jewelry, and other eligible premium items, in a professional and discreet environment.

 

A More Private Consultation Experience

One of the key improvements at the relocated ALLU Graha Pena store is the addition of more private dealing rooms.

 

This allows the team to serve customers with greater comfort and confidentiality, especially when handling personal discussions around item condition, valuation, and selling decisions.

 

The improved layout also gives the store more flexibility to manage appointments and walk-in inquiries while maintaining the personal service expected from ALLU.

 

Continuing the Group’s Presence in Makassar

Through ALLU Graha Pena, Polaris Group continues to serve customers in Makassar’s pre-loved luxury goods market with a focus on accessibility, privacy, and service quality.

 

Customers can receive professional support from trained specialists, with items reviewed based on relevant factors such as brand, model, condition, demand, and current resale market conditions.

 

The relocation supports the Group’s wider effort to provide trusted luxury purchasing services across Indonesia through a more customer-focused store network.

 

Giving Luxury Goods a New Lifecycle

ALLU helps customers return selected pre-loved luxury goods to circulation by connecting items they no longer use with new owners.

 

This gives valuable products the opportunity to begin a new lifecycle while supporting a more thoughtful approach to luxury consumption.

 

With its relocated store at Graha Pena, ALLU Makassar is better positioned to provide customers with a more accessible, private, and comfortable selling experience.

Store Information

Store Name:
ALLU Graha Pena Makassar

 

Relocated Store Opening:
Tuesday, 1 September 2026

 

Location:
Graha Pena, Kota Makassar

 

Key Improvements:
More accessible central location
More private dealing rooms for improved privacy and consultation flow

 

Eligible Items:
Selected pre-loved luxury goods, including watches, designer handbags, jewelry, and other eligible premium items

wearepolaris Store Opening

Polaris Group Expands Its Presence in Malaysia’s Pre-Loved Luxury Goods Market with the Opening of ALLU Bangsar

Polaris Group, through Polaris Explorer Malaysia Sdn. Bhd., has expanded its presence in Malaysia’s pre-loved luxury goods market with the opening of ALLU Bangsar.

Polaris Group, through its Malaysia operating partner company Polaris Explorer Malaysia Sdn. Bhd., has expanded its presence in Malaysia’s pre-loved luxury goods market with the opening of ALLU Bangsar in Kuala Lumpur.

The new store officially opened on August 19, 2026, bringing ALLU’s luxury brand goods buying services to Bangsar, one of Kuala Lumpur’s well-connected urban areas.

Located at Unit A-16-10, Tower A, 16th Floor, Menara UOA, No. 5, Jalan Bangsar Utama 1, Bangsar, 59000 Kuala Lumpur, ALLU Bangsar provides professional purchasing services for selected luxury items, including watches, bags, jewelry, and other premium products.

The store operates from Tuesday to Saturday, 10:00 AM to 7:00 PM, and provides customer support in English, Malay, and Chinese.

Expanding Polaris Group’s Presence in Malaysia

The opening of ALLU Bangsar marks another step in Polaris Group’s regional expansion in the pre-loved luxury goods market.

Through Polaris Explorer Malaysia Sdn. Bhd., the Group continues to build its local presence in Malaysia while making trusted luxury purchasing services more accessible to customers in Kuala Lumpur.

Bangsar was selected as a strategic location due to its accessibility, surrounding residential neighborhoods, and proximity to commercial and lifestyle areas. The store is also located close to KL Sentral, one of Malaysia’s major transportation hubs.

ALLU Bangsar provides a professional and private environment for customers who wish to sell selected luxury items.

Delivering Trusted Luxury Purchasing Services

ALLU Bangsar provides customers with a professional, transparent, and private environment to sell selected luxury items.

The customer experience is supported by:

  • Market-based valuation, informed by international luxury resale market insights and factors such as brand, model, condition, demand, and prevailing market conditions.
  • Professional appraisal support, with trained specialists reviewing each item carefully. 
  • Private consultation experience, providing customers with comfort, discretion, and confidence during the selling process.
  • Multilingual customer support, with services available in English, Malay, and Chinese.
These service standards support Polaris Group’s commitment to building a trusted and professionally managed presence in the pre-loved luxury goods market across the region.

Supporting the Continued Circulation of Luxury Goods

Interest in sustainable consumption and the resale market for pre-owned luxury items continues to grow, particularly in urban areas.

Through ALLU Bangsar, Polaris Group aims to support the continued circulation of luxury goods by helping customers sell items they no longer use through a professional and trusted purchasing service.

By returning pre-loved luxury items to circulation, the business helps extend the lifecycle of valuable products and supports a more responsible approach to luxury consumption.

The ALLU Bangsar team is ready to welcome customers to the new Kuala Lumpur store.

ALLU Bangsar Store Information

Store Name

ALLU Bangsar

Grand Opening

August 19, 2026

Business Hours

Tuesday to Saturday

10:00 AM – 7:00 PM

Closed on Sunday and Monday

Address

Unit A-16-10, Tower A, 16th Floor

Menara UOA

No. 5, Jalan Bangsar Utama 1

Bangsar, 59000 Kuala Lumpur, Malaysia

wearepolaris Company News / Media Feature

Polaris Group’s Pre-Loved Luxury Goods Business Featured in Lakbay Magazine through ALLU Philippines

Polaris Group’s presence in the pre-loved luxury goods market in the Philippines was recently highlighted through a feature on ALLU Philippines in Lakbay Magazine, a Philippine travel, tourism, hospitality, and lifestyle publication.

The feature, titled “Turn Your Luxury Items Into Instant Value: Sell to ALLU Philippines,” introduced readers to ALLU Philippines’ professional luxury purchasing services and its role in helping customers unlock the value of luxury items they no longer use.

Operated by Mastro Luxe Philippines Inc., part of Polaris Group’s pre-loved luxury goods business, ALLU Philippines provides customers with a trusted, private, and professional way to sell selected luxury items, including designer handbags, luxury watches, fine jewelry, diamonds, precious metals, and other premium products.

Highlighting a Trusted Luxury Purchasing Service

The Lakbay Magazine feature positioned ALLU Philippines as a customer-focused luxury purchasing service built around professionalism, transparency, and care.

The article explained how customers may begin with a preliminary quote and appointment booking before visiting an ALLU branch for a private consultation. During the consultation, trained Value Designers and product specialists assess each item based on condition, authenticity, valuation, and market demand.

The feature also highlighted ALLU’s commitment to providing a discreet and comfortable experience for customers who wish to sell luxury items in a professional setting.

Expanding Access Across the Philippines

The feature also introduced ALLU Philippines’ store network, with branches located in Makati, Bonifacio Global City, Quezon City, Alabang, Ortigas, and Cebu.

This nationwide presence supports Polaris Group’s continued effort, through Mastro Luxe Philippines, to make trusted luxury purchasing services more accessible to customers across the country.

By operating through physical branches and private consultation spaces, ALLU Philippines provides customers with a more personal and confidence-driven experience when selling high-value items.

The feature introduced ALLU Philippines’ store network and customer-focused luxury purchasing experience.

Supporting the Continued Circulation of Luxury Goods

Beyond customer convenience, the feature also touched on the idea of “Luxury with purpose,” highlighting how pre-loved luxury items can continue to provide value beyond their initial ownership.

Through ALLU’s broader resale network, luxury goods purchased from customers in the Philippines may be returned to circulation and find new owners in other markets. This supports a more responsible approach to luxury consumption by extending the lifecycle of valuable products.

Strengthening Polaris Group’s Communication Visibility

The Lakbay Magazine feature provides additional media visibility for Polaris Group’s pre-loved luxury goods business in the Philippines through its customer-facing ALLU brand.

As Mastro Luxe Philippines continues to develop its luxury purchasing platform, media exposure such as this helps reinforce customer trust, brand awareness, and public understanding of the Group’s activities in the regional pre-loved luxury goods market.

Lakbay Magazine, Vol. 4 No. 2 Year 2026.
wearepolaris Company News / Store Relocation

Polaris Group Elevates Its Pre-Loved Luxury Goods Experience with the Relocation of ALLU Ortigas

On August 3, 2026, Mastro Luxe Philippines Inc., part of Polaris Group’s pre-loved luxury goods business, officially opened the relocated ALLU Ortigas store at Richmonde Plaza, Ortigas Center, Pasig.

The relocation marks another step in developing the Group’s ALLU network in the Philippines while providing customers with a more spacious, private, and premium environment for selling luxury items.

The relocated ALLU Ortigas branch is part of Mastro Luxe’s 28-store regional network and remains one of six ALLU locations in the Philippines, alongside Makati, Bonifacio Global City, Quezon City, Alabang, and Cebu.

Located at Unit 1008, Richmonde Plaza, 21 San Miguel Avenue corner Lourdes Street, Ortigas Center, Pasig, 1600 Metro Manila, the store operates from Monday to Saturday, 11:00 AM to 6:00 PM.

Expanding the Group’s Presence in the Pre-Loved Luxury Goods Market

 

The relocation of ALLU Ortigas reflects Mastro Luxe Philippines’ continued investment in customer experience, service quality, and accessibility.

 

With six ALLU locations across the Philippines, the Group continues to expand access to trusted luxury purchasing services while building its presence in the pre-loved luxury goods market.

 

The relocated Ortigas store has been designed to better serve customers who wish to sell luxury watches, designer handbags, jewelry, and other selected premium items in a professional, private, and comfortable setting.

A More Private and Premium Store Experience

The relocated ALLU Ortigas features a more spacious layout, a welcoming reception area, and multiple private consultation rooms.

 

These improvements allow customers to discuss their items with greater privacy and confidence, while supporting a smoother appointment and appraisal experience.

 

The store’s refined interior reflects the premium nature of the items being evaluated and reinforces ALLU’s commitment to delivering a respectful, discreet, and customer-focused service experience.

 

Trusted Luxury Purchasing Services

Operated by Mastro Luxe Philippines Inc., ALLU Ortigas provides professional evaluation services for selected luxury items, including:

  • Luxury watches

  • Designer handbags

  • Fine jewelry

  • Gold, diamonds, and precious metals

  • Luxury accessories

  • Selected branded fashion items

Each consultation is handled by trained specialists who evaluate items based on factors such as brand, model, condition, authenticity verification, market demand, and current resale conditions.

 

Customers may also bring items without original boxes, warranty cards, or accessories, subject to evaluation based on condition and authenticity.

Continuing to Improve the Customer Journey

While the location has changed, the trusted ALLU service remains the same.

 

The team continues to provide transparent consultations, attentive service, and a private environment where customers can feel comfortable throughout their luxury selling journey.

 

Inspired by the Japanese principle of Omotenashi, ALLU aims to deliver thoughtful hospitality through professionalism, clear communication, and respect for every customer.

 

Visit the Relocated ALLU Ortigas Store

Location
Unit 1008, Richmonde Plaza
21 San Miguel Avenue corner Lourdes Street
Ortigas Center, Pasig, 1600 Metro Manila

 

Business Hours
Monday to Saturday
11:00 AM – 6:00 PM

 

Appointments are recommended to ensure a smooth and private consultation experience. 

 

The relocation of ALLU Ortigas enhances Polaris Group’s presence in the pre-loved luxury goods market in the Philippines and supports Mastro Luxe’s continued effort to build a trusted, transparent, and professionally managed luxury purchasing network across the region.

wearepolaris Store Opening

Polaris Group Expands Its Presence in the Pre-Loved Luxury Goods Market with the Opening of ALLU Hanoi Centre

ALLU Opens Its First Store in Hanoi, Expanding Its Presence in Northern Vietnam

As the second store in Vietnam following the successful launch of ALLU Ho Chi Minh City, ALLU Hanoi represents more than a new location. It marks another exciting milestone in expansion across Southeast Asia.

On July 4, 2026, Polaris Group, through its Vietnam subsidiary, Polaris Explorer Vietnam Co., Ltd., officially opened ALLU Hanoi Centre, the first ALLU store in Hanoi.

The opening marks an important milestone in the Group’s continued expansion in Vietnam’s pre-loved luxury goods market and strengthens its presence in the northern region.   

Located at 4F, Block A, 175 Nguyen Thai Hoc Street, O Cho Dua Ward, Hanoi, ALLU Hanoi Centre operates daily from 10:00 AM to 7:00 PM.

The store provides professional purchasing services for selected luxury items, including watches, handbags, jewelry, and other premium products. Services are available in Vietnamese, English, and Japanese.  

Strengthening Polaris Group’s Presence in Vietnam

The opening of ALLU Hanoi Centre expands Polaris Group’s pre-loved luxury goods operations beyond Ho Chi Minh City and extends its reach into northern Vietnam

With operations now serving customers in both Ho Chi Minh City and Hanoi, the Group is better positioned to support a wider customer base while maintaining consistent service and appraisal standards.

The Hanoi opening also reflects Polaris Group’s continued strategy to grow its regional pre-loved luxury goods platform through local operating subsidiaries and established international brands.

Delivering Trusted Luxury Purchasing Services

Operated by Polaris Explorer Vietnam Co., Ltd., ALLU Hanoi Centre provides customers with a professional, transparent, and private environment to sell luxury items.

The customer experience is supported by: 

  • Market-based valuation, using international luxury market insights to assess items based on factors such as brand, model, condition, demand, and prevailing resale market conditions.
  • A transparent appraisal process, with trained specialists explaining the key considerations behind each valuation.
  • Private consultation facilities, offering customers comfort, discretion, and peace of mind throughout the transaction.
  • Fast and secure payment, once the customer accepts the offer and the required verification process has been completed. 
These service standards reflect Polaris Group’s commitment to professionalism, transparency, customer trust, and consistent service quality.

Supporting the Continued Circulation of Luxury Goods

Pre-loved luxury watches, handbags, jewelry, and other premium items can continue to provide value beyond their initial ownership.

Through ALLU’s international network, items purchased in Vietnam can be returned to circulation and find new owners in other markets, extending their useful lifecycle and supporting more responsible consumption.

The opening of ALLU Hanoi Centre strengthens Polaris Group’s position in the regional pre-loved luxury goods market while broadening access to trusted purchasing services in Vietnam.

It also represents another step in the Group’s long-term strategy to build a professionally managed, transparent, and sustainable pre-loved luxury goods business across Southeast Asia.