Polaris Group, through Mastro Luxe Philippines Inc., extended the reach of its pre-loved luxury goods business to Mindanao through the first ALLU Philippines pop-up in Davao City.
Running from 13 to 17 October 2026, the five-day activation brought ALLU’s professional purchasing services to customers in Davao without requiring them to travel to Metro Manila or Cebu.
The initiative followed ALLU Philippines’ development of its store network in the country. It represented a targeted approach to reaching customers in a new regional market before considering longer-term opportunities.
A First Step into the Mindanao Market
Davao City provided a strategic setting for ALLU’s first activation in Mindanao.
As one of the region’s key commercial and urban centers, the city offered an opportunity to connect with customers locally while gaining a clearer understanding of demand for pre-loved luxury purchasing services.
Rather than treating the pop-up as a permanent market entry, the activation allowed the Group to assess customer interest, category demand, appointment patterns and local market potential through direct customer interaction.
Bringing the ALLU Experience Closer to Customers
The Davao pop-up gave customers the opportunity to sell selected pre-loved luxury goods, including designer handbags, watches, jewelry, diamonds, precious metals and other eligible items.
Customers received professional assessment in a private setting, supported by clear communication and a structured appraisal process.
By bringing the service directly to Davao, ALLU reduced the need for customers in Mindanao to travel to other major cities to access the brand’s purchasing services.
Learning from the Local Market
The activation was also designed to generate practical market insight.
Through customer inquiries, appointments, item categories, conversion behavior and direct feedback, Mastro Luxe Philippines gained a clearer view of how customers in Davao respond to ALLU’s service proposition.
These insights will help inform future decisions on how the Group can serve Mindanao more effectively.
Davao Pop-Up Information
- Event: ALLU Philippines Davao Pop-Up
- Dates: 13–17 October 2026
- Business hours: 11:00 AM – 6:00 PM
- Venue: 2nd Floor, The Strategy Room, Epicenter Davao, Lucita Building, P. Sobrecarey Street corner Lapu-Lapu Street, Davao City
The Davao pop-up reflects Polaris Group’s approach to regional growth: entering new markets through focused customer engagement, learning from local demand, and building future opportunities based on real market insight.