As the second store in Vietnam following the successful launch of ALLU Ho Chi Minh City, ALLU Hanoi represents more than a new location. It marks another exciting milestone in expansion across Southeast Asia.
On July 4, 2026, ALLU officially opened its first store in Hanoi, marking an important milestone in its expansion across Vietnam and bringing its professional luxury purchasing services closer to customers in the northern region.
Located at 4F, Block A, 175 Nguyen Thai Hoc Street, O Cho Dua Ward, Hanoi, ALLU Hanoi Centre welcomes customers daily from 10:00 AM to 7:00 PM.
The store purchases selected luxury items, including branded watches, handbags, jewelry, and other premium products.
Bringing Trusted Japanese Service Standards to Hanoi
ALLU Hanoi Centre provides customers with a professional, transparent, and private environment to sell luxury items.
The customer experience is supported by:
- Market-based valuation, using international luxury market insights to assess items based on factors such as brand, model, condition, demand, and prevailing resale market conditions.
- A transparent appraisal process, with trained specialists explaining the key considerations behind each valuation.
- Private consultation facilities, offering customers comfort, discretion, and peace of mind throughout the transaction.
- Fast and secure payment, once the customer accepts the offer and the required verification process has been completed.
Expanding Access Across Vietnam
Following the successful launch of its Ho Chi Minh City store, the opening of ALLU Hanoi Centre expands the brand’s presence into northern Vietnam.
With locations in both Ho Chi Minh City and Hanoi, ALLU is better positioned to serve customers across Vietnam’s two principal urban markets while delivering consistent service quality and professional appraisal standards.
The new store also represents another step in ALLU’s continued growth across the region, making trusted luxury purchasing services more accessible to customers throughout Vietnam.
Supporting a More Circular Luxury Market
Luxury watches, handbags, jewelry, and other premium items often retain significant value beyond their initial ownership.
Through ALLU’s international network, pre-owned luxury items purchased in Vietnam can continue their journey by finding new owners in other markets, extending their lifecycle while preserving their value.
The opening of ALLU Hanoi Centre marks another exciting milestone in ALLU’s journey to deliver trusted, transparent, and customer-focused luxury purchasing services while creating new value through the continued circulation of luxury goods.
