As the second store in Vietnam following the successful launch of ALLU Ho Chi Minh City, ALLU Hanoi represents more than a new location. It marks another exciting milestone in expansion across Southeast Asia.
On July 4, 2026, Polaris Group, through its Vietnam subsidiary, Polaris Explorer Vietnam Co., Ltd., officially opened ALLU Hanoi Centre, the first ALLU store in Hanoi.
The opening marks an important milestone in the Group’s continued expansion in Vietnam’s pre-loved luxury goods market and strengthens its presence in the northern region.
Located at 4F, Block A, 175 Nguyen Thai Hoc Street, O Cho Dua Ward, Hanoi, ALLU Hanoi Centre operates daily from 10:00 AM to 7:00 PM.
The store provides professional purchasing services for selected luxury items, including watches, handbags, jewelry, and other premium products. Services are available in Vietnamese, English, and Japanese.
Strengthening Polaris Group’s Presence in Vietnam
The opening of ALLU Hanoi Centre expands Polaris Group’s pre-loved luxury goods operations beyond Ho Chi Minh City and extends its reach into northern Vietnam
With operations now serving customers in both Ho Chi Minh City and Hanoi, the Group is better positioned to support a wider customer base while maintaining consistent service and appraisal standards.
The Hanoi opening also reflects Polaris Group’s continued strategy to grow its regional pre-loved luxury goods platform through local operating subsidiaries and established international brands.
Delivering Trusted Luxury Purchasing Services
Operated by Polaris Explorer Vietnam Co., Ltd., ALLU Hanoi Centre provides customers with a professional, transparent, and private environment to sell luxury items.
The customer experience is supported by:
- Market-based valuation, using international luxury market insights to assess items based on factors such as brand, model, condition, demand, and prevailing resale market conditions.
- A transparent appraisal process, with trained specialists explaining the key considerations behind each valuation.
- Private consultation facilities, offering customers comfort, discretion, and peace of mind throughout the transaction.
- Fast and secure payment, once the customer accepts the offer and the required verification process has been completed.
Supporting the Continued Circulation of Luxury Goods
Pre-loved luxury watches, handbags, jewelry, and other premium items can continue to provide value beyond their initial ownership.
Through ALLU’s international network, items purchased in Vietnam can be returned to circulation and find new owners in other markets, extending their useful lifecycle and supporting more responsible consumption.
The opening of ALLU Hanoi Centre strengthens Polaris Group’s position in the regional pre-loved luxury goods market while broadening access to trusted purchasing services in Vietnam.
It also represents another step in the Group’s long-term strategy to build a professionally managed, transparent, and sustainable pre-loved luxury goods business across Southeast Asia.
